Stop Spending on Generic Ads, Bring in Only Motivated Clients

Generic ads will only help you scale but so fast... employ targeted and personalized cold outreach to bring in clients who are ready sign contracts or purchase.

1/27/20241 min read

Alex Hormozi states that in order to have effective marketing, you need to have thousands of flyers, ads, emails, etc. put out into the world in order to bring in business. He further notes that increasing ROAS and engagement relies on building rapid rapport with your prospect, through empathizing with their situation or struggles, providing immediate value, and sounding like a real person.

Building engaged leads in both commercial construction and real estate has shown that these principles couldn't be any more true. Whereas many copywriting and sales agencies specialize in crafting lengthy emails for B2C coaching or products, usually involving story arcs of people overcoming some challenge or solving some problem, Precision Sales Studios takes a different approach.

Taking the essence of an offer, condensing it into a punchy 3-5 sentence email and demonstrating your business' genuine focus on something unique about that customer, a connection is much more rapidly built. Further, by targeting clients in the industrial and commercial spaces that already have existing problems they are looking to solve, it becomes much easier to spend limited company resources nurturing interested clients than pounding away at the phones.

As a small business, resources and capital are limited. Generating warm leads that turn into signed jobs or purchases and then later on into referrals, is by far the most effective way to continue building business, especially in the age of AI. It is vital to stand out amongst competition by creating a more human connection with marketing initiatives.

If you're interested in working with us, please fill out a form below. We have limited bandwidth to take on clients but will reach back to schedule a call to discuss your business, brand, goals, and current marketing challenges.